We all know that user safety, and quality of experience, are becoming increasingly important for both users of our services, and the media who rightfully hold us to account.
With this in mind we are launching the Anti-Scammer Network.
This consists of four elements:
Firstly, a consumer-orientated badge, which our clients can display on their websites, apps, reg forms and payment pages. The message to users is that this site takes scammers seriously – and invests in their safety.
Secondly, a dedicated client page on the Scamalytics site, linked to from the badge. This allows consumers to dig deeper into the commitment the dating service is making to keep scammers off their site, but also the contribution they are making to the wider community – making it as hard as possible for scammers who choose to target our industry.
Thirdly, the network itself. We are the world’s largest blacklist of known scammers. And a big part of that intelligence is contributed by our clients.
Fourthly, a consumer-focused PR campaign, to raise awareness of the network. We have already enjoyed exposure in Wired, The Independent, The Mirror, Marie Claire, and more.
Our clients include Venntro, Dating Factory, Cupid Media, Interracial Dating, Lovestruck, Muddy Matches, Free Dating Platform and a large Match Group site. They all contribute intelligence to the network, which in turn benefits everyone else in the network. Our current focus is to keep growing this Anti-Scammer Network.