In recent months, the Scamalytics software has garnered increasing attention from consumer media.
“Every month Scamalytics identifies over a quarter of a million fake profiles and prevents romance scammers from accessing the dating sites in its network.” Marie Claire
“A lot of the more developed apps, particularly those which are also online dating sites, use anti-scammer software to help protect you from romance scammers. The company Scamalytics is a good one to look out for.” BUSTLE
“There are millions of scam online dating accounts created each month, says Scamalytics co-founder Dan Winchester. His company, which he founded in 2011, detects up to 250,000 per month, and was born out of a healthy combination of necessity and self-interest.” WIRED
As a result, consumers have come to recognise Scamalytics, and the work the company does behind the scenes of online dating sites. With increased recognition from online daters, the Scamalytics team decided to make our branding available to client sites, to help them convey trust to users, and improve conversions. With media attention often focussed on negative stories related to dating, Scamalytics are keen to increase the number of positive stories about dater safety, and with this encourage users to join sites in the network.
As part of the production of assets for use on client sites, Scamalytics have unveiled a rebrand and new logo.
The rebranding also includes a new explainer video. Co-founder Nick Tsinonis explains “We wanted to answer the question ‘what is Scamalytics’, in less than 90 seconds.”